Trackside
New Zealand
Rebrand & Insert Package 2024
As Lead Art Director and Graphic Designer, I spearheaded Trackside NZ's complete 2024 visual rebrand, creating a dynamic new identity across all platforms including Trackside 1, 2, and Premier.
The project encompassed a modern logo suite, custom typography, and a flexible data-driven graphics system. I developed the core visual language from concept through execution - designing key on-air elements (lower thirds, totems, and full-screen layouts) and establishing the comprehensive style guide.
Collaborating with Girraphic's art/viz team, we implemented the fresh look across all channels. The result was a vibrant, cohesive package that modernized their on-air presence while enhancing information clarity.
Adaptable System
The rebrand created a flexible framework where each channel could express its unique identity through customizable color schemes and graphics, while maintaining brand consistency across all platforms and content types.
Comprehensive
On-Air Graphics Suite
Delivered a complete on-air graphics suite including channel IDs and vibrant insert package, fully implementing the new brand identity across all platforms.
The pre-rendered graphics were created collaboratively with our art team, with my oversight guiding the concept and art direction from initial design through final delivery. Every creative decision was aligned with the unified vision I established for the rebrand.
Trackside New Brand Launch Reel
I helped on the edition and creation of motion graphics to include on the promotional video that Trackside New Zealand launched prior the official Launch date. I created wipes/transitions, video overlay graphics and fully animated explainers of the new brand in both, 3D and 2D animation styles.
Main Role
Art Director
Software used
Cinema 4D - Adobe Suite - Vizrt 3.14
Other Roles: Senior Graphic Designer, VizRT Artist, Project Manager
Project Duration: 5 months.
Collaborated with Girraphic to be broadcasted in Trackside, New Zealand.