In 2024, I led the development of a complete augmented graphics package for Amazon Thursday Night Football using Vizrt 5.2. The dual challenge was to create a new visual identity with a fresh approach, and deliver a complete augmented graphics package and an interactive video wall system with real-time data (team logos, sponsors, and game highlights).

The overall solution was inspired by modular panels, allowing content to adapt easily to different layouts, camera angles and stadium positions. I established a rich graphic language with custom patterns and team-specific color schemes to elevate the look. After building the graphic system as both Art Director and Vizrt developer, I traveled to Cincinnati to implement the package at the NFL stadium, overseeing its integration with broadcast systems and training the production team on-site.