This project began as a creative collaboration with Sydney’s art team to create a bold new graphics language for Racing.com. As Art Director, I guided our collective vision, transforming racing’s energy into dynamic speed-line textures, while introducing a vibrant yet functional color system of intense red, light blue, and cooling greys.

Beyond the conceptual work, I personally design every graphic and oversaw the Vizrt implementation, ensuring our designs could withstand the demands of 24/7 live coverage. We delivered a package that elevated Racing.com’s brand while giving producers unprecedented flexibility.