My story.
I grew up surrounded by design. My father is an architect, my mother a fine artist. By the time I was sketching in Illustrator at the age of 10, I knew this was my path. My first real job after design school in Venezuela, was at the mayor’s architecture office, where I learned how design functions in the real world.
The television industry pulled me in. Starting as a motion designer at Telesur TV, a 24h news channel in Venezuela, and then moving to CNN in Santiago, Chile, where I fell in love with the pace of live graphics. At Canal 13, another major news channel in Santiago, I rebuilt their news graphics system from the ground up, integrating Vizrt templates, designing daily assets, and making sure everything actually worked for the live production.
Australia came next. Joining Girraphic threw me into global projects, from insert graphics to augmented graphics connected with real time data. These days, I lead the global art team, guiding projects from concept to delivery, working closely with clients, while ensuring the final product is up to the standards we setup from the begining.
For over a decade, I’ve interpreted how stories are told through motion design, from Venezuelan newsrooms to leading creative global projects and teams from Sydney. My focus has always been the same: transforming complex information into graphics that are both beautiful and functional.
What really brings me back and love what I do over and over, are the unique challenges each project brings to me; all the different needs and those little things I learn everytime I execute a new project. After years of working in multiple countries, I’ve learned that a good design isn’t just about knowing the tools (though I’ll always love geeking out over Vizrt and C4D). But it’s about creating visuals that make the story land, no matter who’s watching or where they are.
Elevating graphics
through design.
Fifteen years in live design teaches you to trust your instincts. I believe graphics should speak before they're read. My approach has always been about creating visual shortcuts; those immediate moments of understanding where a viewer just knows. It's not just about looking good, though that matters, but about building an instinctive relationship between the screen and the person watching it. There's a universal grammar to effective graphics, but the poetry changes with each audience.
My work has been about finding that balance by creating systems flexible enough to work anywhere and precise enough to feel like they belong exactly where they are.
My global vision
& experience.
A career in motion has taken me from Moscow’s broadcast studios to Los Angeles production trucks, from Qatar’s control rooms to Shanghai’s neon-lit sets. I’ve adapted graphics for New York stadium trucks and Budapest’s newsrooms, learned how typography designs differently in Shanghai, and built systems that hold up whether the audience is in Santiago or Cincinnati. Every city left its mark on how I design: with the flexibility to feel local anywhere and the precision to perform everywhere. Wherever the next challenge takes me, I’m ready.
