
Australian Open
2024
New Branding, Insert Package design, & Augmented Graphics.
One of the first projects in which I played a key role as the Art Director at Girraphic was the rebranding of the Australian Open broadcast graphics in 2018, when Tennis Australia sought a complete rebrand of their official graphics package. After six years of consistent on-air presentation, I took the lead once again to design the brand new graphics for the 2024 Australian Open event. This time, I worked closely with the tournament designers and the entire production team, filling the screen with a fresh and vibrant look, bringing fresh air to the tennis transmission.


For this approach, I aimed for a more minimalistic style while maintaining a balance between playful colors and simple shapes. By incorporating angles inspired by the “A” from the logo and using the “/” to signify the versus, the graphics feel distinct and fully aligned with the brand identity. I reintroduced patterns on the backplates to add subtle motion and depth, to enhance the visuals.

Fun and summer was the concept of the 2024 rebrand.
The opener titles and pre-rendered concept development was the result of the creative & collaborative process between the art directors in Sydney and Denver office at Girraphic. We wanted to bring the fun of the summer with a vibrant and playful look that will drive the screen content along the tournament. We aim to keep the iconic AO blue and the hint of yellow-lime as our main connector colour for this graphics package. I helped with the art direction to take this sequence live in 2024.












These initial explorations were designed to bring a fresh and vibrant approach, contrasting with the previous season, where all graphics were mostly black with blue accents. I experimented with an “app interface” style, using layered shapes, button-like panels and soft textures to improve the structure and visual appeal.
Below, you’ll also find multiple iterations of the scoreboard and other elements made during its development phase. Ultimately, the client decided to move forward with a more minimalistic direction for the final package.


Main Role
Art Director
Software used
Cinema 4D - Adobe Suite - Vizrt 5.0
Other Roles: Senior Graphic Designer, VizRT Artist, Project Manager
Project Duration: 10 months.
Collaborated with Girraphic to be broadcasted in the Australian Open.