As the lead designer and art director for the inaugural ATP Cup, I created the complete on-air visual identity, designing all 2D & 3D graphics including augmented reality graphics. Working collaboratively with Girraphic's Viz team, I personally built the base scenes in Vizrt, including animated inserts, player stat templates, and court-projected AR graphics. From initial concept through the January 2020 tournament broadcast, I guided the creative and technical teams to deliver a cohesive package that balanced design with its technical execution.