During my time at Girraphic, I collaborated with Tencent in China to develop a comprehensive "umbrella" branding system for their sports broadcast channel. The challenge was to create a unified visual identity that could span across diverse categories, including NBA, NFL, FIBA, E-sports (KPL), and football.

I designed a cohesive system of channel logos and a modular graphics package that allowed for seamless transitions between sports and color palettes while maintaining brand recognition. The aesthetic focused on high-energy 3D design, utilizing deep textures, LED neon elements, and high-contrast visuals to translate the intensity of live sports into a powerful new channel ID.