Working with the Girraphic art team, I led the creative direction for a Spectrum Weather rebrand concept. Our mission was to differentiate the channel through a unique visual signature. We developed a system based on organic movement, using frosted glass textures and layered transparency to create a sense of depth.

This project was a deep dive into modern UI aesthetics, combining the "liquid glass" look with highly legible data overlays. Although it remained a proof of concept, it stands as a beautiful exploration of how weather information can be presented through a more natural and premium lens.