For Netflix’s debut live tennis event, I served as Art Director while at Girraphic, overseeing the design team for the insert package while personally designing and building the augmented reality graphics. The creative vision was built on high-velocity energy: sharp, angled lines slicing through the elements to create a constant sense of motion.

The aesthetic relied on a bold palette of matte red and black, contrasted against clean white typography. By layering minimal content over plates filled with aggressive cuts and energy, we achieved a look that felt both sophisticated and incredibly dynamic for the global broadcast.