Working closely with Sydney's art team back in 2018, I led the creation of a premium graphics package and branding system for Tencent's new NBA segment in China. As Art Director, Senior Graphic Designer, and Vizrt Artist, I guided the project from concept through to on-site implementation in Beijing - including studio training and virtual graphics deployment.

We crafted a sophisticated black-and-gold color palette to appeal to Tencent's high-end audience, developing a complete brand system that reimagined all team logos within this elegant framework. Every element - from typography to motion graphics - was designed to maintain visual consistency while meeting the technical demands of live sports broadcasting.