Tasked with bringing UFC’s new identity into the world of augmented reality, I served as Art Director and Lead Vizrt Artist for this major rebrand during my time at Girraphic. Working alongside their art team, I led the Vizrt build for on-air deployment and collaborated on the initial layout designs.

My ultimate goal was translating the refreshed visual language that features long bars, layered 3D logos, and 2D overlays, into a cohesive AR experience. I also handled animation development, initial Viz scene setup, and proposed new AR graphics to enhance the octagon virtual experience.