Supercars Rebrand

2024-25

Rebrand | Broadcast Package

In 2023, I collaborated with Girraphic to lead the art direction for a complete insert package rebrand for Supercars. The goal was to create a bold, high-energy look that marked a clear change from previous years. I managed the creative production from start to finish, leading the initial concept and guiding the art team through the design phase.

I designed the main insert package, which was then delegated to the art team for final production and on-air implementation. Throughout the process, I focused on maintaining visual consistency and ensuring the energized brand identity remained present across every graphic application.

Main Role
Art Director & Senior Designer

Software used
Cinema 4D - Adobe Suite

Other Roles: Project Manager

Produced by Girraphic. All rights, including copyright and other intellectual property rights, are reserved to Girraphic and/or Supercars, as applicable.

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