Supercars Rebrand 2024
Rebrand | Broadcast Package
In 2023, I collaborated with Girraphic to lead the art direction for a complete insert package rebrand for Supercars. The goal was to create a bold, high-energy look that marked a clear change from previous years. I managed the creative production from start to finish, leading the initial concept and guiding the art team through the design phase.
I designed the main insert package, which was then delegated to the art team for final production and on-air implementation. Throughout the process, I focused on maintaining visual consistency and ensuring the energized brand identity remained present across every graphic application.
Main Role
Art Director & Senior Designer
Software used
Cinema 4D - Adobe Suite
Other Roles: Project Manager
Project Duration: 4 months.
Collaborated with Girraphic to be broadcasted at Supercars, Australia.