Denver Broncos
Augmented Graphics Package
2021-22
Developed during my time at Girraphic, this project involved designing a comprehensive augmented reality package for the Denver Broncos' stadium broadcast. The creative challenge was to integrate every team’s identity with the rugged essence of Colorado.
I focused on blending natural textures, like mountain rocks, cold weather, and geographic surfaces blended with industrial metal panels to house every match graphic and fit all the NFL logos. The goal was to create a high-impact visual language that could bring the spirit of Denver directly into the stadium's experience.
Main Role
Art Director
Software used
Cinema 4D - Adobe Suite - Vizrt
Other Roles: Senior Graphic Designer, VizRT Artist, Project Manager
Produced by Girraphic. All rights, including copyright and other intellectual property rights, are reserved to Girraphic and/or Denver Broncos, as applicable.